Where they were
BBX Moving (formerly BungoBox) reduces the frustration out of moves. By supplying temporary plastic storage boxes, professional residential and commercial moving help, and long-term storage accomodations, BBX Moving gets your precious valuables to their new home, safe and securely.
Searching for a new marketing company, BBX Moving approached Snaptech. The client needed improvement from previous marketing performance, and better reporting and attribution so BBX Moving could understand where their marketing dollars were going.
Where they are
To begin, Snaptech did an audit of BBX Moving’s Google Analytics to ensure accurate reporting was taking place. We then implemented call tracking to accurately attribute calls to their marketing channels.
From a SEO perspective we wanted to bring in more targeted visitors to the BBX Moving website. To do so we created locally targeted pages to compete for high intent local search terms. Content on the BBX Moving website was also improved to better align with users’ search intent, and to attract more people looking for help with their moves.
What was needed
The new monthly reports provided BBX Moving’s management with the right data to make strategic decisions about their marketing dollars.
After implementing the on-page content improvements and optimizing the Google Business Profile, BBX Moving achieved first page rankings for high volume and high intent search terms including “moving boxes vancouver” and “rent moving boxes”. We were on the right track!
By the end of the first year of partnership, BBX Moving’s website had seen an increase of 43% in users, and a delightful 62% increase in lead flow!
advanced call tracking
data storytelling
digital analytics
search engine optimization