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The demand for higher education has exploded in the past 20 years. UNESCO reports that 235 million students are enrolled in universities around the world, a figure that’s doubled since the year 2000.
For the year 2022, Canadian universities and post-secondary schools have 1.4 million attending their classes. In American post-secondary institutions, that number is 19 million. The numbers are just as big for students attending schools outside of North America.
Because the majority of prospective students came of age with the internet, they’re at home searching across the web for a school. The schools that they consider need to speak to these candidates on their terms, to their expectations. The user experience must be flawless. The application process must not be distracting or boring, or else they will take their dollars elsewhere.
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Schedule a 30-minute talk to discuss your school’s digital marketing strategies with our team.
Industry Experience
We understand the education sector and our strategies deliver more students for our clients.
Leadership Thinking
Our digital strategies are driven in pursuit of growth. Your return on investment is the north star we sail our ship by.
Accountability
We earn the trust of our clients through our actions. Long-term partnerships are our goal.
Turn your school’s website into a lead generation machine. Snaptech can help you create a website that looks best of class, is designed to funnel prospects into student applications, and also projects your school’s personality and unique qualities to a global audience.
Our team uses advanced digital marketing techniques like neuromarketing, conversion points, user experience (UX), powerful copywriting, color theory and additional strategies to get more clicks, information requests, and application forms filled out.
Let’s begin with improving your existing website and make it perform better. We can identify where the gaps are in your website that are causing leads to disappear, or to not complete an application. Our data analysis helps schools increase their conversion rate and reduce wasted marketing dollars.
With over 20 years of experience making websites we know what to do for your school.
Landing page creation is a must-have for any business in the higher education space. By focusing on a specific program, or addressing the needs of a certain audience of student, your conversion rate will improve. Get more students by having tailored landing pages that speak to their individual concerns and answer their questions.
Landing page design is only a part of it. We also perform deep analysis of the landing page’s data to see where the best performing areas are, and to improve the areas that aren’t working.
After learning about your school’s strengths let us present to you a strategy to fill your intake and maximize your revenue potential.
To maximize visibility on search engines like Google, Snaptech has its own team of search engine optimization (SEO) experts. These team members have developed strategies to boost visibility for schools in competitive spaces. We develop intricate plans to get schools noticed by thousands of potential leads.
By developing a tailored SEO strategy we can connect your school with a global audience of potential students. We are also good at improving results for existing search engine strategies, finding new markets where prospects are looking for schools that offer the programs and courses they are seeking.
Of course, the quality of these new prospects is of high importance for your admissions team. By optimizing your website with the proper keywords and content, developing proper contact forms, and by creating high-quality backlinks, your site’s authority will increase and grow as the years go by. Your website becomes an investment in your business.
High search engine rankings can significantly boost organic traffic and attract prospective students interested in your school’s culture, its reputation, and the outcomes your graduates enjoy. Let us bring the audience you desire directly to your front door.
For immediate and targeted results, paid advertising (PPC) campaigns can be tailored to reach students actively searching for your school’s courses.
Before the end of the day your website can have a steady stream of targeted visitors looking to speak to your admissions department, attend a school website about an upcoming course, sign up for more information about future intakes, and see examples of student success stories.
Snaptech has considerable experience managing campaigns to reach these prospects right when they are looking for you. We can identify the best days of the week, the best times of those days, and even the right city neighborhoods to target. We would take care in ensuring your school’s message is reaching the right audience at the right time, sticking to an advertising budget that’s not out of this world, and making your campaign such a success that we would love to feature it as our next case study.
Regularly scheduled phone and email updates, as well as monthly written reporting, is also standard in our service. Your educational institution would always be in excellent care with the Snaptech PPC team.
Social media platforms are ideal for engaging with a young and online audience. Getting prospects excited about the programs your school offers, the work of the students and alumni, and learning about the history of your institution and why your school is a top choice for them to attend, is exactly what our social media strategy does.
Having strong social proof can create immediate confidence in people thinking about spending thousands of dollars on their education. If online reviews are a needed component of building that online presence, we have experience with this aspect of online reputation management too for colleges and universities.
We’ll help you get more value from the social media content that you are making, or help you make even better content. Our goal is to create engagement and get your brand shared so it reaches future clients. Through platforms like Facebook, Twitter, Instagram, Threads, Tiktok, Pinterest and LinkedIn, your school and senior faculty can share success stories, industry relevant news, and educational content, all while responding to inquiries and feedback in a timely manner. And we’ll help you grow your social accounts with real followers!
Educational and informative content is a necessary tool for all businesses that are online. A digital marketing agency can develop a content strategy that includes blog posts, infographics, videos, and whitepapers that not only explain the benefits of your school’s programs, but why you are a leading educational institution in your programs.
Our content writers will make your school capture the attention of interested prospects seeking information about the education you offer, and the benefits of when people choose to go to your school. We can also devise a strategy for creating content to be published on platforms where a larger proportion of your student audience gathers.
Email marketing remains one of the most effective methods for nurturing leads and maintaining customer relationships. If you haven’t started an email marketing strategy yet for your audience we would strongly recommend it. Or, if you want a second opinion on your existing email strategy and how to re-engage older leads, ask graduates to leave positive reviews, or develop a referral campaign to discover new students, Snaptech can lend you a hand.
After we interview you to learn the details of your school’s benefits we would write personalized email campaigns to your lead lists. These emails would highlight your offerings in an easy-to-understand manner, provide valuable insights in the field of interest, present promotions that you may develop, and provide updates to your graduates and champions.
Snaptech also would take things a step further by segmenting your email list based on user preferences and behavior. Past and present students would be identified and given a customized email campaign to turn them into online supporters. Need help with this and don’t know where to begin? We’ve got your back and we can inform and educate you along the way. Let us provide tailored content that helps readers spread the word about your school and its programs.
To continually refine its marketing efforts your school’s marketing department needs access to meaningful data. More important than having that data is understanding what it’s telling you.
A digital marketing company that cares about your success should provide detailed analytics and reports, offering insights into website traffic, conversion rates, and customer behavior. This data-driven approach allows for strategic adjustments, ensuring that marketing campaigns yield the desired results.
As we have done with previous education industry clients, Snaptech can be a strong partner in determining what your data is telling you. We can adjust and pivot strategy based on what feedback your audience is giving to your digital marketing approach. We can identify possibilities from the data, weed out problems before they become a thorn in your side, and provide insight so you can make the best decisions for your long-term growth.
Your data is waiting to tell you how to get more students in your classrooms.
Snaptech gives schools and educational facilities a sophisticated, measured plan for growth. We think of ourselves as a partner in your success; we want to help you reach your revenue goals, make things easier for your admissions and marketing teams, and surpass your expectations for intake numbers.
Whether you need landing pages to capture new leads, a creative ad campaign that stands out from other schools in your areas of teaching, a social media strategy that makes the success of your graduates stand out, or a SEO approach that places you on the first page of results for your programs and courses, Snaptech can help you achieve it.
"Our firm has been using Snaptech for the past year and have been very satisfied with the quality of service and their understanding of the industry. The ROI is well worth the investment."
Halladay Education Group
Got time for a chat? Reach out to Snaptech Marketing and let’s talk about getting your school more students for your next intake.
