How to Boost Your Content Creation with AI

Once a piece of content is complete and you’ve given it a preliminary once-over for spelling, grammar, and clarity, it can be helpful to run the work through an AI writing tool to get feedback. You can ask the AI what it thinks of certain passages if you need confirmation that the wording makes sense or you can ask for feedback in making the text stronger, if using more examples would help, or anything else it can suggest to you. This can help strengthen your writing by allowing you to blend the suggestions with your own initial draft to create a piece that is more fleshed out and comprehensive without having to put the piece down and come back to it with fresh eyes in a day or two. Once done, you can pass the work along for human review to double-check that everything reads smoothly and humanly. I find that having that second opinion tell me what it likes and offer suggestions helps me know when I’m on the right track and prevents me from getting discouraged. It’s also a nice little ego boost when ChatGPT compliments my work.

My favourite use for ChatGPT is as a partner to ask questions and dig deeper with follow-up questions based on its responses. This helps when I’m stuck on an assignment and need a way to get started. I’ll often begin with a broad question about the topic I’m working on and then ask ChatGPT how it feels about certain aspects from a different perspective. I weave in my own thoughts and opinions to see where it might challenge me, where it agrees, and where it triggers a new perspective neither of us initially considered but one we can both appreciate.

For example, in The Pros and Cons of Using AI-Generated Images for Marketing blog, I asked ChatGPT about the benefits of using AI over an artist. I then challenged its answers with a series of “what-abouts” to test its reasoning and introduce the human side of the argument. The ensuing discussion helped shape the article into the final product. It’s a process that doesn’t simply give me answers–it pushes me to think more critically about the topic I’m working on.

Once I feel like ChatGPT understands my writing approach and style, I’ll ask for feedback or ideas to refine my content. One area I often struggle with is coming up with catchy headings, so I’ll ask for suggestions. Sometimes, I’ll combine elements from multiple suggestions or create something similar to better fit my tone. The result is a collaborative effort where AI serves as a creative sounding board, not a replacement for my voice.

We’ve previously discussed different AI tools for SEO that can help with content generation, but there are other AI programs like Grammarly as a spelling and grammar check, or Hemingway to make your writing more accessible to readers. While these tools are incredibly useful, they should be used sparingly, or at least with a good amount of human supervision. The goal is to enhance your content without losing its unique personality.