The Snaptech Digital Marketing Blog

As the year draws to a close and we look back to see which of our predictions for digital marketing in 2024 came true, we thought we’d shake things up a bit. Rather than a typical digital marketing year in review, we’ve instead focused on the many updates Google made in 2024. From Core Updates [...]

Artificial Intelligence (AI) has rapidly evolved from a sci-fi concept to a transformative force shaping our world. No longer confined to the imaginations of authors or filmmakers, AI is now a powerful tool redefining how we live and work—and this is just the beginning. One major milestone in AI’s rise was the launch of tools [...]

Improving website engagement is often an overlooked aspect of digital strategy, yet it plays a crucial role in driving conversions and building long-term customer relationships. Many businesses focus on attracting traffic but must recognize that engaging visitors once on the site is just as important. A seamless, intuitive experience is critical—this is where improving UX [...]

The holiday shopping season is such an exciting time for businesses, offering a magical blend of community spirit and growth opportunities for companies of all sizes. While most are quick to think that only e-commerce takes the spotlight, service-based companies can definitely join in on the fun too! Whether you’re offering cleaning services, interior painting, [...]

How to Integrate AI into Your SEO Practice Over the past year, AI has become a hot topic of discussion which you’ve likely been a part of and formed an opinion on. Regardless of that opinion, AI is here to stay and continues to rapidly expand across various technologies and industries. When it comes to [...]

If you've noticed a dip in your website’s performance, you’re not alone. Website traffic and conversions can fluctuate for various reasons, but before you hit the panic button, it’s essential to analyze website performance to identify the root causes. This guide will help you evaluate and troubleshoot potential issues so you can improve website performance [...]

Workcations, or working vacations, are a policy where you can go on a vacation while working. But why would you ever want to go on a workcation, if you are trying to get away from work? Great question. The benefit is that you can spend more time travelling abroad than on your typical vacation. Of [...]

In online marketing, every element plays a crucial role, from the precise phrasing of your calls-to-action to the strategic arrangement of your website's layout. However, one critical aspect that is frequently underestimated is the colour scheme. The colours you select for your website, advertisements, and marketing collateral can profoundly impact user behaviour, shaping their perceptions [...]

Let’s face it: Facebook advertising can feel like navigating a maze. On one side, you have the “Boost Post” button—convenient and straightforward, like a well-lit path through that maze. On the other, there’s Ad Manager—a more complex tool that offers a lot more control but feels a bit like wandering into the labyrinth from “The [...]

By now it’s safe to assume that every ecommerce brand has heard of influencer marketing, especially if they’re active on social media. We briefly touched on influencer marketing as a growing trend in 2023 and it’s only gotten better since. Working with an influencer can be an effective way to build up your brand’s reputation [...]

Creating a robust advertising campaign on Meta (formerly Facebook) requires a strategic and multifaceted approach. With over 3.6 billion users active on one or more Meta platforms, the potential for reaching diverse audiences is immense. However, capitalizing on this potential necessitates careful planning and execution. A well-structured Meta campaign can enhance brand visibility, generate leads, [...]

Redesigning a website is an investment that can significantly impact your business. Gone are the days when creating a visually appealing website was enough. In today’s world, it's essential to implement strategies that enhance user engagement, improve brand perception, and increase conversions. But when is the right time to address these critical elements? Here are [...]

Understanding Why Google Likes Featured Snippets  Google likes featured snippets because it is easier for users to discover what they're searching for. Google pulls featured snippets from already existing web pages that Google has deemed "suitable" to answer the relevant query. Providing quick, concise answers can improve the overall user experience and engagement by delivering [...]

Should You Use AI-Generated Images for Your Marketing? There’s been a lot of chatter around AI-generated images for the last year or so with the introduction of DALL-E and Midjourney and it’s been a mixed bag of reactions and responses. As an artist, I want to launch it into the sun and never look back, [...]

In an era where smartphones reign supreme, understanding the nuances of mobile-first indexing is not just a fancy buzzword; it's a business necessity especially now that Google has fully rolled out it’s Mobile-first indexing update. Let's dive into what mobile-first indexing means for your business, how it affects your website and how having a mobile [...]

Community Involvement At Snaptech, we care about community–from our smaller Snaptech community of our team members and clients to the larger community of Vancouver and the surrounding areas in which we live. As such, part of our company culture involves taking time out of our busy days to give back to our communities through a [...]

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for businesses looking to maximize their online presence and effectively connect with their target audience. Google's Performance Max (PMax) has emerged as a game-changing tool for achieving these objectives. Launched in 2021, PMax offers a streamlined approach to online advertising, leveraging Google's [...]

Knowing what keywords should exist on your website is critical to having a good SEO strategy. If you’re making it up as you go along, or haven’t thought about keyword planning yet, you should invest some time in either developing a keyword strategy on your own or enlisting the assistance of an SEO specialist. For [...]

2023 was a whirlwind year for marketers; we had the launch of Chat-GPT at the end of 2022, which started to take off in 2023 with more and more advanced models (including becoming multi-model) and competitors entering the field with varying degrees of success (*cough cough* Google Bard), as well as various Chat-GPT and other [...]

Congratulations – you have just become a business owner. What exactly your business offers to customers isn’t important right now, suffice to say that you also have a brand-new website to go with your new growing business. You remember someone once telling you that it’s important to think about a SEO (search engine optimization) strategy [...]

Suppose that you did your research, asked for several quotes, performed interviews, and finally chose a PPC agency to manage your Google Ads account. Every pay per click agency that provides this service wants to please their client and deliver great results (and I include Snaptech in that catchment.) But what do you do if [...]

As we begin to wind down 2023, it’s fitting that we take a moment to reflect on all of the changes the year has brought us with regard to digital marketing. In the ever-evolving landscape of online strategies, algorithm updates, and new marketing tools, 2023 proved to be a pivotal chapter, marked by both change [...]

Every business owner has undoubtedly received emails about the benefits of running Google Ads. Whether the sender of the email can actually deliver results is something for another discussion, but the base question is a valid one: should a business run online advertising on Google to find customers? And if so, should that business hire [...]

When a business owner or the marketing manager of a company thinks about running an online advertising campaign, there are probably two questions that everyone thinks of: 1.  What results will I get from my campaign? 2.  How much will it cost me? Depending on your frame of mind, the second question above may be [...]

Where two combatants choose to fight is sometimes as important as the skills and experience possessed by the two warriors. In the online world user experience plays a pivotal role in shaping our online journeys. A better user experience can get more conversions, leads, sales, and turn one-time purchases into repeating customers. Those with a [...]

So let’s say that you have some landing pages for your business. You may even be paying to send traffic to these pages (like Google Ads). How do you determine whether your landing page(s) are performing as expected? Do you tell by looking at a factor of things, or an overall assessment of the performance [...]

Transitioning to remote working can be challenging, even for professionals, as it often lacks the opportunity for face-to-face interaction to discuss and resolve issues. Since the pandemic, there has been a major shift in people’s working style, particularly in corporate jobs where nearly everything can be done online. However, it becomes more challenging for individuals [...]

Green Energy Landing Pages for your Marketing Strategy In an earlier Snaptech blog post, I addressed what some of the gaps are in the marketing strategy for green energy companies. Snaptech has worked with several established and start-up green tech firms that are seeking to carve out market share online. Our experience in marketing green [...]

How to Develop Better Converting Landing Pages In today’s fast-paced modern digital age, your website serves as the virtual front door to customers. A website, by definition, is a presence online where people can learn more about a subject. Some websites can be a single page, while the majority are composed of many separate pages, [...]

As a digital marketing agency that offers search engine optimization (SEO) services, one of the often-asked questions we hear is, “Can your agency get my business to page one on Google?”. It’s a totally valid question, and one that business owners educated about the importance of SEO for their business should ask. Local SEO is [...]

Every year, Snaptech has the privilege of taking on an intern or two from BCIT’s marketing program and teaching them the ins and outs of Media Buying and SEO. This is a great way for new marketers to get exposed to what life is like in a marketing agency and see which aspect of marketing [...]

What is “Company Culture”? If you are asked, “What is the company culture like where you work?”, what are the first things that come to mind? This is a question that I have been spending time with recently. I’ve been asked to write about Snaptech Marketing’s workplace culture for a new page on this website. [...]

Unless you have been living underneath a rock for most of 2023 (and after 2020-2022, I wouldn’t blame you), this live-action Barbie movie has become a big pop culture thing. Another big thing happening is the release of Oppenheimer, the new Christopher Nolan biography about the father of the atom bomb. What you may not [...]

One of today’s fastest growing new businesses is a green energy start-up. Market research shows that the green energy/renewable energy industry was valued at $881 billion dollars in 2020, and is expected to grow to $1,977 billion by 2030. Whether you want to call this niche clean tech, green tech, or renewable energy tech, the [...]

If you had a crystal ball back in the year 2006 and asked it to show what the world would be like today in 2023, what advancements would hit you the hardest? Seventeen years ago there weren’t any smartphones, so seeing nearly everyone using a mobile computer that has real-time video call signal sending, high [...]

This week Google held its I/O 2023 developer event, a reveal of what the information giant has been working on. New tech, like a folding Pixel smartphone, was revealed along with the biggest news in the search engine community, the announcement of AI-guided answers for prompts entered into its search engine. Google calls this new [...]

Some awesome news to kick off the month of May: our team is delighted to announce that the Snaptech Marketing team has been recognized as one of the top B2B service providers of 2023 in Vancouver by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service [...]

Businesses looking for SEO help will likely use a search engine like Google as a starting point for their search. It may be that you yourself arrived at this blog post from a search for SEO keywords like "best SEO company". What matters is that a company looking for Search Engine Optimization help wants their [...]

In the dynamic world of web design, Elementor has emerged as a powerful and popular tool for creating stunning websites. Agencies like Snaptech are starting to see more and more interest from web dev clients seeking skilled Elementor Developers. So, why the interest in using Elementor to build new websites? What makes the Elementor Developer [...]

In today's digital age, businesses must have a strong online presence to compete effectively in their respective markets. Digital marketing is an essential part of any business's marketing strategy, and many businesses turn to digital marketing agencies to help them achieve their marketing goals. That said, if you have ever investigated retaining the services of [...]

The web marketer charged with looking after the company website has the unenviable task of making sense of the data. For most marketers that means logging into Google Analytics and looking at the streams of information: how many users visited the website on a given day, what the sources of traffic are, what are the [...]

Artificial intelligence (AI) is giving marketing directors something new to think about. In the past six months AI tools like image generation software (DALL-E, Midjourney) and content generation software (ChatGPT) have captured the attention of not just digital marketers but the general audience. The impact that AI can potentially have on business in the 2020s [...]

For months there’s been talk of a forthcoming recession, almost like how people look up to a cloudy sky and say to themselves, “A storm is coming.” Whether or not a recession is in the cards, the speculation and worry can be an intimidating time for a business owner wondering whether they should invest and [...]

Oh yeah, that thing. Beginning July 1, 2023, Google is sunsetting Universal Analytics and replacing it with Google Analytics 4. Google is promising a better, bigger suite of analytical data for webmasters including machine learning to better forecast emerging trends on your site(s); deeper insight into ad campaigns; an easier time setting up goals; and [...]

Small businesses, like yours, are vital for our communities. COVID-19 has made it more difficult to continue connecting with your customers and making positive impacts in your neighbourhoods. All of your current and potential customers are staying home and shopping online. How do you make sure that your retail business remains accessible? The BC government [...]

So, you’re looking for a new digital marketing agency – congratulations! Whether you’re a small business owner looking to bring in new leads, or a marketing coordinator outsourcing digital expertise, working with a digital agency means that you have a team of experts responsible for your online marketing. There are a lot of digital marketing [...]

Why are online reviews so important? More customers than ever aren’t even leaving the search results page when they make a Google search. They’re finding all the information about your business that they need right within the search engine results page; one of the key pieces of information is the star rating that you’ve received [...]

Google makes updates to its algorithm all the time. This is one of the reasons why it is so important to have individuals well versed in organic optimization on your team or within your agency; if the algorithm makes changes to your site, a skilled SEO can help you bounce back. On rarer occasions, Google [...]

Digital marketing has allowed businesses and marketers to gauge the success of advertising campaigns far more than in the days of exclusively traditional media. We are now provided with large volumes of data about the number of visitors to a website, how they interact with the website and how many conversions came from those visits. [...]

Last week, I had the pleasure of attending Unbounce’s 2019 Call-to-Action conference in Vancouver, BC. Unbounce consistently creates a wonderful learning experience for 1000+ marketers who attend. Their attention to detail and the diverse approaches of the speakers always make for a great holistic marketing event… not to mention the food trucks and live band [...]

What does Google My Business do? A Google My Business profile is the listing that appears for local search queries. A local search query generally contains the words “near me” or a specific location. For example, if you were a cupcake shop in Toronto, your profile has a chance of appearing within searches for “cupcakes [...]

Blogs have been written about almost any topic you can think of and can be a very valuable tool for businesses. I frequently find blog pages on websites that seem like they were written because the business feels the need to keep up with their competitors or stay current with digital trends. As a result, [...]

You’re a small business, and you know you need to be online. The problem is if you Google “how to start online marketing” or “where do I start with a digital marketing strategy”, you get hundreds of articles and pieces of advice without one clear answer. Today, we’re aiming to break down the basic pillars [...]

If you’re going to do just one thing to promote your business, it’s should be Local SEO. We’re aware that this is marketing speak; that’s why we want to let you know what Local SEO is and why it matters to your company. What is Local SEO? Let’s start with SEO; lots of people have [...]

Traditional marketing refers to offline marketing channels, such as outdoor advertisements and radio ads. Digital marketing is any and all marketing that takes place online. Without an online presence today, it is hard to compete and grow your business, which is why more companies than ever are integrating digital tactics into their promotions. Online marketing [...]

When you create a website for your business, you want it to be easy for everyone to find you online. More than ever, users are taking to Google to research products, services and businesses. If you have your website up and running, it should be easy for your customers to find you on Google, right? [...]

It is a scenario that I encounter all too often. I’m working on a client’s account – optimizing campaigns, checking links and lead data – and something seems off. Maybe the number of form leads has dropped off dramatically in the past few days. Sometimes ads that were previously performing really well are being disapproved [...]

In the early 2000s, company websites were like digital brochures, showing off the fact that your business was advanced enough to have a web presence. Functionality was often pushed aside in favour of flashy animations, “eye-popping” designs and a catchy jingle when the user arrived on the website. At the time, the internet was a [...]

It’s no secret that small, local businesses don’t have the same advertising capabilities as large-scale corporations. However, there are actions that every small business should take within their marketing strategy to maintain their reputation online. This is commonly known as reputation management. As a small business, it is especially important that customers searching for your brand [...]

So you’ve gone through all the steps of creating an excellent digital marketing campaign. You know who your audience is and why they’re the ones who will help you reach your business’ goals. Your team has created beautiful ads with creative, insightful copy. The platforms you’re using are perfect for reaching your ideal customer. The [...]

Migrating a website can be a daunting task that can have a serious impact on your business if done incorrectly. One of the main causes of unsuccessful website migrations is the lack of understanding and involvement of SEO within the process. Because of this, many businesses experience a large drop in organic visibility and traffic [...]

Holistic medicine practitioners believe that a person is made up of interdependent parts; if one part is not working properly, all other parts of the body will be affected. Holistic marketing approaches are similar. If one part of your marketing strategy isn’t working, all parts of the strategy must be taken into consideration to fix [...]

So, you’ve received your monthly marketing report: now what? This is the question on every marketing manager’s mind at the beginning of each month. What does the report mean and where to go next? There are so many different ways to report on success, and a successful report is the best one to receive. However, [...]

Running your own service-based business is never easy… Seasonal fluctuations and an unpredictable economy can lead to ebbs and flows of work. It can be hard to focus on running your business when you’re worried about staying afloat. After all, bills still need to be paid and you need to make payroll. Things would feel [...]

Google is the world’s primary search engine with approximately 3.5 billion searches conducted every single day. Some of those searches are for your business, and Google Ads gives you the opportunity to be there when a user is looking for what it is you do. As a result, Google Ads can be an extremely valuable [...]

If you are planning to build a new website, it can be overwhelming to navigate all of the options available. “Template” website builders, like Squarespace and Wix, offer easy-to-build sites that can be created without expert assistance – but at what cost to the site’s quality? Websites that involve more technical effort, like those built [...]

When it comes to web design, certain terms have been trending in common years. Whether it be making your website “responsive”, “mobile-friendly”, or “accelerated” when loading, there are many factors that impact both your website’s performance and organic rankings. One term; however, deserves a conversation of its own: accessibility.   Most web design best practices [...]

Starting November 1st, 2018 the Federal Government is implementing a law that will require companies to disclose any data breaches to their stakeholders. Businesses that do not abide by the new law could be facing fines of up to $100,000 per violation. But, does this apply to your business? And, if so, what do you [...]

This week Google released their list of finalist for their annual Premier Partner Awards, and we couldn’t be more excited to share that Snaptech Marketing is up for awards in not 1 . . . not 2 . . . but 3 categories! The road to becoming a “Premier Partner” with Google is not an easy [...]

For decades business owners have associated marketing with advertising. Some of the most popular (and successful) tactics to market your business have been through TV ads, radio ads, and print ads. With the digital shift, most business owners instantly thought about how they can improve their ad spend with search ads, display ads, and social [...]

Imagine that as you enter a building there is a greeter there telling you: “We have no security.” Without the proper protocol, this will happen to your website. Over the past year, Google has been ramping up its crusade to ensure that the websites it sends users to are safe and secure. Last December, our SEO [...]

GDPR laws came into full effect on Friday, May 25th. Watch Darcy McGilvery, our Director of Marketing Services, on CBC as he discusses how this will affect Canadian businesses. Critical Takeaways What is the GDPR? The GDPR (General Data Protection Regulation) is an EU law which outlines how businesses must act when exporting the personal [...]

1: Path to Purchase Reports Chances are that most people who end up becoming one of your customers have to visit your website more than once before opening their wallet. This means that it’s not just important to see which traffic sources drive sales and leads, but also which traffic sources influence the purchase-making decision [...]

Google Analytics as your Guide You can find a lot of information about your brand’s online audience from your website’s analytics. In fact, using Google Analytics can show you more than just the basics about your audience. It tells you relevant information about your buyer’s age and gender, who is the majority of your traffic [...]

On June 29th 2016, Snaptech was informed of our inclusion to the Premier Partner program. The Premier Partner program recognizes partners who, not only produce the best results but who also manage a substantial portfolio value and whose employees hold additional Google AdWords qualifications. Snaptech’s place in the Premier Partner program affords us a higher [...]

If any of these three exceptions apply to your business, then you should be fine. However, if generating leads or sales is a main function of your website and losing that business would be a serious setback, launching a responsive website before the end of the year should be your #1 online marketing goal. What [...]

As SEO continues to shift from a “post-hoc bag of tricks” to a holistic set of internet best practices, the doorway to success increasingly relies on getting it right from the get-go. One of the earliest steps in the web development process, website architecture is a pivotal process that can make-or-break your site’s SEO success. [...]