By: Alistair Hayward Feb 10/2025
Let's have a chat about taking your digital marketing to the next level
Imagine this: You’re a small business owner or a marketing manager, juggling 50 different responsibilities every day, and Google Ads feels like one more spinning plate. Then someone whispers, “AI can help you with that.” But instead of rolling your eyes, what if you gave it a shot and discovered it’s like hiring a super-efficient, data-loving assistant who works 24/7 without needing coffee breaks? Intrigued? Let’s dive in.
Why AI is the Marketing Partner You Didn’t Know You Needed
AI might sound intimidating but think of it as the friendly neighbour who knows exactly when to offer help with your groceries. With Google Ads, AI can optimize your campaigns, target the right audience, and even write ad copy—all while you focus on growing your business. Plus, it doesn’t even ask for a slice of your profits.
Here are some practical ways AI can make managing Google Ads easier, more effective, and a whole lot less stressful.
Let Smart Bidding Do the Heavy Lifting
Smart Bidding in Google Ads is like cruise control for your campaigns. It uses machine learning to set bids that maximize your goals, whether it’s conversions, revenue, or return on ad spend (ROAS). Instead of guessing how much you should pay for a click, AI analyzes tons of data—device type, location, time of day, and even the weather—to figure out the optimal bid.
How to Use It:
- In your campaign settings, choose a Smart Bidding strategy like Target ROAS or Maximize Conversions.
- Monitor performance regularly, but let AI work its magic. It gets smarter over time.
It’s like hiring a chess grandmaster to play against your competitors while you sip your coffee. Except this grandmaster doesn’t cost a fortune.
Generate Killer Ad Copy with AI Tools
Crafting the perfect Google Ads headline can feel like trying to write a haiku with a thesaurus. AI tools like Google’s Responsive Search Ads or HubSpot’s AI ad copy generator can take the guesswork out of writing compelling copy.
How to Use It:
- In Google Ads, enable Responsive Search Ads and enter up to 15 headlines and four descriptions. AI will test combinations to find the best-performing ads.
- If you’re stuck for ideas, try a third-party tool like HubSpot’s campaign assistant. Enter a few details about your product, and it spits out ad copy faster than you can say “writer’s block.”
The result? Ads that feel less “click here now” and more “oh, I need this!”
Use Performance Max Campaigns to Reach More People
Performance Max campaigns are like Swiss Army knives: versatile, efficient, and able to tackle multiple tasks. They use AI to optimize your ads across all Google properties—Search, Display, YouTube, Gmail, and Discover—based on where your audience is most likely to engage.
How to Use It:
- Set clear goals, like lead generation or online sales.
- Provide high-quality creative assets (images, videos, headlines).
- Let Google’s AI distribute and optimize your ads across platforms.
- It’s like sending your best salesperson to every corner of the internet.
It’s like sending your best salesperson to every corner of the internet.
Streamline Audience Targeting
AI-powered audience targeting can help you focus your budget on people most likely to convert. Features like custom audiences and optimized targeting let you go beyond demographics to reach people based on their behaviors, interests, and search intent.
How to Use It:
- Build custom segments in Google Ads based on keywords, website visits, or app activity.
- Enable optimized targeting to let AI expand your audience automatically while staying aligned with your campaign goals.
Think of it as AI throwing a virtual dart—and hitting the bullseye every time.
Get Better Insights Faster
Google Ads’ built-in AI doesn’t just manage campaigns—it also analyzes performance. Features like the Insights page show trends, top-performing keywords, and emerging opportunities. You can also use third-party tools like Optmyzr to dig even deeper.
How to Use It:
- Check the Insights page weekly for trends and recommendations.
- Use tools like Optmyzr to automate reporting and identify optimization opportunities.
Now, instead of drowning in data, you’ll feel like a detective uncovering actionable clues.
How to Use It:
- Experiment with one tool at a time to see what fits your workflow.
- Look for free trials or demos to explore features without commitment.
It’s like adding a jetpack to an already powerful engine.
The Human Touch
While AI is amazing, it’s not infallible. It’s great at crunching numbers and analyzing trends, but it can’t replace the creativity, strategic thinking, and nuanced decision-making that humans bring to the table. AI might suggest optimal keywords or ad placements, but it doesn’t understand your brand’s voice, the emotional nuances of your audience, or the larger context of your marketing goals.
To get the most out of AI, collaboration is key. Think of it as a partnership: AI provides the data-driven insights, while you bring the creative vision and critical thinking. For example, AI can suggest ad copy, but only you can decide if it truly resonates with your audience. AI can optimize bids, but you’re the one setting the overarching campaign strategy.
The best results come from a balance—letting AI handle repetitive or data-heavy tasks while you focus on the big-picture elements that require a human touch. It’s a relationship, not a replacement.
Ready to Take Your Google Ads to the Next Level?
At Snaptech Marketing, we specialize in using AI to help businesses like yours get more out of their Google Ads campaigns. Whether you’re looking for better targeting, more engaging ad copy, or just a little peace of mind, we’re here to help. Let’s put AI to work for your business and make your life a little easier—no spinning plates required.